Logo Design Company 101: What You Can Expect
As a logo design company, we love to share about the logo design process. If you are updating an established logo or starting from scratch, it is helpful to know what to expect ahead of time. When you know what to expect from your logo design company, it helps the whole process go more smoothly.
Logo Design Company Deliverable | Discovery
When we take you on as a client, we will have already talked in detail about your business. This way, we’ll already be off to a great start once we begin your logo design process. Once we sign the dotted line, though, we’ll take a deeper dive into who you are and what you do.
Our logo design company has a logo questionnaire that we have each of our logo design clients fill out. It ensures that we have a crystal clear vision of what your logo needs to incorporate before we get started on your design. The form includes information about your industry, competitors and business overall to get us all on the same page.
With these notes, we’ll start brainstorming your design in an internal design kickoff meeting. Our logo design company has a design team and a strategy team that meet together at the start of each project to come up with directions for your logo design. At this meeting, our creative director leads the brainstorm and we all contribute. Putting our brains together ensures we’re getting all of our best ideas.
This meeting also jumpstarts our internal research into your industry. We take a close look at your competitors to see what industry standards exist. We take trends into account and use all of this info to brainstorm a position for you that aligns with industry standards and still makes you stand out.
Keep in mind, when we say that we address current trends, we also want your brand to be as timeless as possible.
Logo Design Company Deliverable | Strategy
One tip we always have for our clients – or anyone working with any logo design company – is that you should always trust the branding company you hired. You picked us to make your dreams a reality, and our goal is to take your ideas and make them work. We know it’s hard to see the big picture, but trust us – we have your best interests in mind.
After all, your logo is a foundational element of your brand. Its purpose is to help you achieve your goals and advance your business. We combine the talents of our entire team on each logo design project to create a memorable, creative and solid logo.
Our strategy takes an in-depth look at your customer journey, your competitor analysis and your business goals. This isn’t our first rodeo. We emphasize your business’s characteristics, your business’s personality, goals and values, in our logo design strategy. This is the process we’ve used to create hundreds of logos for restaurants, healthcare companies, construction businesses and lifestyle brands.
Logo Design Company Deliverable | Design
After strategy, the design process starts. To determine if the development of an icon will be useful for your brand, we carefully consider the placement of your logo. If you will need to use it on hard-to-see places like on social media or on apparel, an icon can be really useful. If we think an icon will be useful in your final logo design, we include it during your logo design process.
Each member of our design team creates several options for your logo design. Together, we strategically narrow down the three to five options that bring your brand to life the best.
Logo Design Company Deliverable | Delivery
Once the final options are narrowed down by our team, we host a presentation to share them with our client. During this meeting, we take a deep dive into the meaning of each option. This is where we are ready for your feedback. The goal of the meeting is to get you to choose a direction that you like best that we can move forward to finalize.
Usually, it is easiest to start by removing options that you’re certain you don’t like. Then, we can work with you to revise a remaining option until you’re thrilled with the final design.
Our logo design company offers a set number of revisions along with each logo design project. This helps the revision process be more efficient. We make sure to gather all of your feedback and make the most of your time and ours.
Logo Design Company Deliverable | Files
Finally, we present the refined logo to you. Our logos come with a complete set of logo files for safe keeping. We also give you a set of brand guidelines along with your new logo design. These explain all of the appropriate uses for your logo to help maintain its integrity everywhere you put it.
Logo Design Company Deliverable | Next Steps
Now that you have a brand new logo, you need to share it with the world. We can assist you in creating other brand elements like your website, business cards, branded emails and stationery, presentations, billboards and the like to share your new look.
Send us a shout out if you’re ready to get started with a logo design project. We would love to work with you.