What is Restaurant Environmental Branding?
The Importance of Restaurant Environmental Branding
How can you make your restaurant’s space align with your brand direction? Restaurant environmental branding is an effective, yet simple way to bring your brand to life in the eyes of your customers and staff.
Before we dive into this, it’s imperative to understand what your brand is. Elements such as your name, your logo, your key visual design direction, your brand voice, and your colors make up your actual brand.
It’s a common practice for businesses to use a combination of these items in various formats to market their physical products and services. When many decision makers determine the look of items like brand stationery, website, brochures, and vehicles, restaurant environmental branding is often overlooked. Your interior space’s branding, otherwise known as restaurant environmental branding, can make a significant impact in building your brand.
Just as you can brand physical or visual things, you can also brand your space. Branding spaces is how to create a specific experience for customers.
When you have a solid brand direction, it can dictates design for multiple brand assets. It can also extend into the walls of your restaurant. From a business office to a local coffee joint, you should have well-planned, branded experiences for clients, customers and employees.
When you brand your space, it provides more touchpoints to connect with your customers on multiple levels through experiences via restaurant environmental branding, which can, in turn, create a deeper connection from the customer to the brand.
Consider Every Customer Touchpoint
It’s important to consider every customer touchpoint, both big and seemingly mundane. If something doesn’t align with your restaurant environmental branding, then it’s time to make a change.
All details in your restaurant’s interior can communicate your brand, and effective environmental branding takes advantage of all these opportunities. This enables individuals to experience your brand with all of their senses and to create a deep connection with your consumers. While some restaurant branding elements directly impact them, others will indirectly influence them, without the customer realizing it.
As you are building or updating your restaurant, remember that your restaurant environmental branding is an opportunity. Your interior can connect with customers and reiterate what you want them to feel or understand about your business.
Nice Branding Agency has stellar team ready to tackle your restaurant’s interior design. View our portfolio to see some of our past environmental branding work, or simply contact us to get started.