Why Invest in Branded Social Media Posts for Your Restaurant
Is social media part of your restaurant marketing strategy? It should be. Social media offers direct online access to your customers.
Restaurant owners often struggle with creating social media posts that reflect their brand’s visuals and voice. Or, they don't know how to effectively engage their audiences on social media. Many restaurant owners simply don't have time to juggle daily operations with social media management. And don't even get us started on the budget constraints.
If your social media presence is hurting your brand, consider purchasing a Nice Branding Agency Social Pack.
What is a Nice Branding Agency Social Pack?
At Nice Branding Agency, we discovered that restaurant owners were struggling to keep their brands intact online. Inconsistent timing of posts and failure to apply brand standards to social media content were common issues. What restaurant owners really needed was custom, on-brand posts that were ready to publish at a moment's notice. The problem was: they lacked the budget to engage a social media company on an ongoing basis. And so, the Social Pack from Nice Branding Agency was born.
A Social Pack is a set of 15 evergreen social posts that generate brand awareness, engage your audience, and perhaps sell to them. We provide matching captions and 15 brand hashtags to increase post visibility.
Our goal is to equip restaurant owners with content that conveys their brand attributes, offerings, positioning, and themes in order to help build the brand organically on social media.
Organic Social vs Paid Social
Organic social media is anything happening on social media without paid promotion. If you post on your page and do not pay to boost its reach, you have published an organic post. In a nutshell, organic actions are non-advertisements.
Paid social media involves paying to display ads or sponsored messages to specific users depending on their demographics or interests. It includes ads optimized for clicks, boosted posts, video ads, lead generation forms, and other objectives. For example, a "Sponsored" post in your News Feed is considered paid social, and when a user comments on it, it's a paid reaction.
Is Organic Social Media a Worthy Investment?
It's important to know that organic social is more of a brand investment than a lead-generator.
Even people who follow your account aren't guaranteed to see your posts, due to the algorithms used by social media platforms like Facebook.
So, why should you pay a social media company to post on your restaurant's account?
Restaurant owners need to invest in organic social because it engages your community, helps with search engine optimization (SEO), complements your advertising efforts, and gives your brand a voice. Organic social also gives you the chance to showcase your food, culture and interior design.
With organic posts, restaurants can offer an authentic glimpse into what sets them apart—especially when it comes to attracting potential customers.
Organic social can help build an engaged community. By providing regular business updates on your social media accounts, audiences will start to pay attention to your restaurant. As customers learn more about your restaurant, they will develop brand loyalty. You can even engage customers directly by posing questions or using messaging.
Additionally, when followers interact with your brand on social media and their friends see, they are endorsing your brand to some degree. It’s better to have a small community of engaged brand advocates than to have hundreds of disengaged followers.
How Can Social Media Build Your Restaurant Brand?
When you post on social media, you are effectively telling a story about your restaurant. Your logo, images, and video posts help people visualize your food, culture and physical space. Social media gives you a platform to start a conversation with your audience and your followers will learn your brand’s voice. All these connections create a perception of your restaurant in your customers' minds.
Why Buy a Social Pack for Your Restaurant?
Here’s what a Social Pack from Nice Branding Agency, can do for your restaurant:
Consistency
Whether or not you create your own social posts, a Social Pack will help elevate the existing content you have and create consistency in your feed. This is especially useful when you don't have time to develop fresh content. Social Packs ensure your customers are always engaged.
Brand Voice
Social media can help establish and communicate your brand’s voice. Your posts should be written in a voice and tone that resonates with your target audience. Your audience demographics will help determine what that is. And because social media can be used to tell your brand’s story, you need to ensure that you use the right brand voice. The language you use, the purpose of your posts, and your tone are all elements that bring out the voice of your brand.
Hashtags
Hashtags can increase the visibility of your content and brand on social media. They help you reach new audiences beyond your existing followers and join a broader conversation. With a Social Pack, we will help you assemble a list of hashtags to attract your target audience and grow your following.
Visual Alignment
Social Packs help align your restaurant brand messaging and visuals. The images and graphics for each post are created with your brand fonts and colors.
Professionally designed, on-brand visuals help in building your brand on your social feed. Social Packs give a cohesive visual direction so your audience begins to regularly see the attributes and features of your brand.
If you are struggling with your restaurant's social media presence or communicating your brand online, give us a call. We will get you on track to restaurant success with our Social Pack.
Our Social Pack is now on Sale!
If you’re ready to up your social media game through professionally designed social media posts, you're in luck. We are currently running a Social Pack sale through Oct. 31, 2020! You'll save $200 off when you use promo code NICESALE at checkout.
