WE DESIGN COOL RESTAURANT BRANDS THAT PEOPLE LIKE

At Nice Branding Agency, we build connective, impactful, bold restaurant brands that position businesses to conquer their market through creative ingenuity and deep strategic thinking..

Our process for building bold restaurant brands is one that is clear, intentional, and proven.

We begin by working to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand. Once we’ve defined the personality of the concept, we develop all the items necessary to go to market, allowing the heart of the brand to influence each piece.

Anything that comes into contact with the consumer must be shaped by the defined essence of the brand.

As your brand and brand support are developed by our team of experts, you’ll be asked to weigh in at key points to provide insight and feedback.

The restaurant branding packages we offer include precisely what’s necessary to build a restaurant brand. By enrolling in one of our offerings, we’ll guide the process so that unexpected expenses will be kept at a minimum and you’ll walk away with everything you need to position your restaurant for success.

Our creative approach to restaurant branding and messaging, coupled with our tried and true process allows our team of interdisciplinary creatives to produce bold, relevant restaurant brands that cannot be ignored, time and time again.

Foundational Branding

If you are searching for the missing piece, congratulations, you’ve found it. Foundational Branding is the most crucial step you can take to ensure the success of future branding and marketing efforts.

Foundational Branding is a proprietary package developed by Nice Branding Agency to establish brand positioning. Our process defines the verbal and visual positioning for your brand, and the established identity goes on to influence each and every marketing and creative initiative for your business. This package is cornerstone to the development of your brand.

Our process begins by sitting down with you and key team members, either on-site or virtually, to fully discover who you are as a company. We discuss your current and future goals, past and present marketing initiatives, historical data, and more.

We engage in internal research and deep, strategic thinking surrounding our findings from the Discovery Session.

Internally, we develop multiple statements that verbally articulate who you are as a brand, what you provide, and why it matters. Our creative team develops multiple visual direction options to depict what has been written verbally, providing you with both a verbal and visual direction for your brand.

Our team will present your positioning statement, brand story, brand attributes, descriptive paragraph, and visual direction options. You will select one brand direction to move forward with, and we will make up to two rounds of revisions to your chosen selection.

If you have $18,500 to invest, this package is for you.

Let's get started

We will summarize the key findings from our Discovery Session to align what we heard with what we deliver.

We will define statements that indicate what you are and what you are not as a brand. This allows clarity as to any who encounter the brand.

Positioning is truly the most foundational part of your brand. Your unique position in the market, and the statement to encompass this position will support everything you do. We will write one positioning statement about your company that can be utilized as a filter for all branding initiatives to come.

Your positioning statement helps your team align to one central message for outreach.

We will develop a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike traditional advertising, which is about showing and telling about your products or services, a story must inspire an emotional reaction. This is the verbal heartbeat of your brand.

A comprehensive, yet concise list of company attributes will aid in summarizing who you are as an organization. These attributes will provide anyone who communicates on behalf of your company with a guide for keeping communication in line with the overall brand, while serving as a valuable framework for business decisions. We will assign brand attributes and define them to clarify purpose and meaning.

This paragraph will expand the Positioning Statement to further detail your position in the marketing and communicate your services or offerings, as well as your differentiators.

We will develop text that describes your team, defining the work they do and the advantages that they bring.

We leave room in our scope for customization because no two businesses are exactly the same. During our Discovery Session, it becomes clear to our team what statements are needed to further the reach of your brand and we will develop necessary supporting statements.

Many companies make the mistake of beginning their branding journey through the selection of a logo. This exercise is very natural, but also very limiting. Choosing the direction of your brand through a logo design does not allow you to see the full vision of the brand, and one can easily derail their brand unknowingly. Our visual direction options allow you to choose your brand direction by experiencing its full essence through the development and presentation of three visual direction boards.

Upon selection, this visual direction will guide and direct the development of all brand elements for your brand.

The Mighty Restaurant Branding Package

We didn’t name it Mighty for no reason.

The Mighty Restaurant Branding Package provides restaurant owners with the necessary elements to attract customers and influence perceptions. We will start with positioning, a brand story, brand attributes, and visual direction options.

Then, we’ll create a logo design, menu and menu board design, and a custom restaurant website that includes a home page and up to eight additional pages.

Based on your newly created brand, our team will design a cup, a t-shirt for staff, and a to-go bag. This will equip you with essential materials that are on brand.

Additionally, our team will set up your social media platforms, providing you with branded content and compelling visuals to stand out on various channels.

We will also consult with you on which restaurant materials will best support your brand, such as window graphics, business stationery, take out cups, bags, staff attire, and more. Once deliverables have been determined, our team will deliver a list of items with scope and budget for consideration to development.

Simultaneously, we will work with your architect and general contractor to create an interior that weaves your newly created brand through every customer touch point.

When you have the means to do it all, this is, by far, the best way to get it done.

Please inquire for pricing.

Let's get started

Foundational Branding is brand positioning, but better! Here, our team will work to define the essence of the brand through voice and visual direction, uncovering the true soul of the brand.

Our team will meet with yours to take a deep dive into who you are as an organization, including your history, company values, team, competition, offerings, and more.

We will return to our offices and engage in research and strategy based on all we've learned from your team.

Finally, we will present to you a positioning statement, a brand story, a set of defined brand attributes, and options for visual direction.

Taken together, the positioning, brand story, brand attributes, and visual direction will become the foundation for your restaurant brand.

A logo is the overall essence of your business, pared down into the most powerful mark that will ever be associated with your restaurant. Getting the logo right is not an option, it’s a requirement. We will present to you restaurant logo options that align with the approved positioning, attributes, and visual direction. In addition, our team will identify brand colors, brand fonts, and develop supporting brand icons.

Nice Branding Agency will provide you with the design of a full color, customized dine-in menu that aligns with the visual direction of your restaurant concept, and displays up to 30 menu items in an organized, easy-to-digest format. We will then translate the dine-in menu to menu board format.

Nice Branding Agency will create an Environmental Branding Plan, working to bring the brand to life throughout your restaurant space to create a strong connection with customers and strengthen the overall impact of the restaurant brand. This will be carried out through interior branding, creating cohesion between the brand's visual direction and the environmental space.

Nice Branding Agency will complete the graphic design and printer coordination necessary to implement the elements outlined and approved in the Environmental Branding plan.

Included in the package is the design of a restaurant cup, a to-go bag, and a staff t-shirt. We will include up to two rounds of revisions on the original proof. Our team firmly believes that no customer touchpoint is too small to consider when branding your restaurant concept.

An aesthetically pleasing website will be created to provide you with an online platform to effectively communicate the brand and compel users to take action. The new design will be based on a strategy that puts the user first and works to be a resource to the user. Menu items and key messaging will be developed to work in unison to further urge viewers to connect with the brand.

We will define brand colors, brand fonts, and outline a set of guidelines for proper logo usage.

The Mini Restaurant Branding Package

This package equips you with the most crucial elements needed to build your restaurant brand.

You’ll get a mood board, a restaurant logo, a business card, brand colors and fonts, supporting brand icons, and a website.

First, we’ll work with you to obtain pertinent information from you about your restaurant. Then, we’ll engage in our own strategy and research to determine two directions for your brand.

Our team of restaurant branding experts will create two options for your brand, each delivered via a mood board, a logo design, a business card design, a brand color palette, brand fonts, and supporting brand icons. You will select one option, and this will become the basis for your brand.

Once your brand direction is established and your basic branding elements are in place, our team will design + develop a restaurant website for you that includes a home page and up to eight additional pages.

Your bold new restaurant brand will convey professionalism from the start and set you up to conquer your market.

If you have a minimum of $17,250 to invest, this package is for you.

Let's get started

The six-image mood board will equip you with a visual reference for the creation of all brand support to come.

A logo is the overall essence of your restaurant, pared down into the most powerful mark that will ever be associated with your venture. Getting the restaurant logo right is not an option, it’s a requirement. We'll present to you logo designs that align with the mood board options.

An eye-catching business card will be created. The resulting business card will serve as a primary printed brand element that will set you up for success when connecting with customers or vendors.

A palette of complementary colors will be selected, and this will become a key brand element. The brand color palette will be outlined in PMS, CMYK, RGB, and hex codes.

Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.

Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.

We will define brand colors, brand fonts, and outline a set of guidelines for proper logo usage.

An aesthetically pleasing website will be created to provide you with an online platform to effectively communicate the brand and compel users to take action. The new design will be based on a strategy that puts the user first and works to be a resource to the user. The site includes a custom homepage and up to eight additional pages.

Brand + Web Starter Pack for Restaurants

Our restaurant branding team will create two options for your brand, delivered via a mood board, a logo design, a business card design, a brand color palette, brand fonts, and supporting brand icons. You will select one option, and this will become the basis for your restaurant’s brand.

Sequentially, our website design team will build a restaurant website with a custom homepage and up to four additional pages. The site will include integrations to key restaurant operations. The site will be designed and developed with scalability in mind to grow, enabling your online presence to grow as your restaurant concept grows.

If you have $8,950 to invest, this package is for you.

Let's get started

The six-image mood board will equip you with a visual reference for the creation of all brand support to come.

A logo is the overall essence of your restaurant, pared down into the most powerful mark that will ever be associated with your venture. Getting the restaurant logo right is not an option, it’s a requirement. We'll present to you logo designs that align with the mood board options.

A palette of complementary colors will be selected, and this will become a key brand element. The brand color palette will be outlined in PMS, CMYK, RGB, and hex codes.

A palette of complementary colors will be selected, and this will become a key brand element. The brand color palette will be outlined in PMS, CMYK, RGB, and hex codes.

Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.

Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.

We will define brand colors, brand fonts, and outline a set of guidelines for proper logo usage.

An aesthetically pleasing website will be created to provide you with an online platform to effectively communicate your restaurant brand and compel users to take action. The new design will be based on a strategy that puts the user first and works to be a resource to the user. The site includes a custom homepage and up to four additional pages.

Brand Starter Pack for Restaurants

Our restaurant branding team will create two options for your brand, delivered via a mood board, a logo design, a business card design, a brand color palette, brand fonts, and supporting brand icons. You will select one option, and this will become the basis for your restaurant’s brand.

If you have $6,000 to invest, this package is for you.

Let's get started

The six-image mood board will equip you with a visual reference for the creation of all brand support to come.

A logo is the overall essence of your restaurant, pared down into the most powerful mark that will ever be associated with your venture. Getting the restaurant logo right is not an option, it’s a requirement. We'll present to you logo designs that align with the mood board options.

An eye-catching business card will be created. The resulting business card will serve as a primary printed brand element that will set you up for success when connecting with customers or vendors.

A palette of complementary colors will be selected, and this will become a key brand element. The brand color palette will be outlined in PMS, CMYK, RGB, and hex codes.

Brand fonts will be selected to complement the logo fonts. These fonts can be utilized to create collateral that will continue to build the brand.

Supporting brand icons will be created to represent the brand in locations that require a smaller logo application.

We will define brand colors, brand fonts, and outline a set of guidelines for proper logo usage.

Mouth-Watering<br />
Food PhotographyMouth-Watering<br />
Food Photography

Mouth-Watering
Food Photography

Mouth-watering images of your menu items make a difference in your marketing materials. We’ll provide the props, backgrounds, food stylist and photographer to capture your dishes in onbrand, professional photos.

Restaurant NamingRestaurant Naming

Restaurant Naming

Our team takes a strategic approach to creating compelling restaurant names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitive landscape, and creative development of three options.

Professional Designed<br />
Social PostsProfessional Designed<br />
Social Posts

Professional Designed
Social Posts

We will supply you with professionally designed post art, and carefully crafted copy to set you up for success on social. Additionally, we’ll curate 15 hashtags to help improve the reach of your organic posts.

Professional<br />
PrintingProfessional<br />
Printing

Professional
Printing

Our relationships with print vendors allow us to offer our clients quality that is often unmatched at a rate that can’t be beat. Special attention is paid to print finishes and paper stock to ensure an exceptional outcome.