Project Kickoff: Restaurant Branding
As with every restaurant or cafe brand design process, we first begin with discovery activities to get our team acquainted with our client. In order to begin to deliver another amazing brand under a Restaurant Branding Package, we first ask our clients to participate in a project kickoff call. This provides us with essential background information. Our strategists study the information and our notes from previous sales meetings before we begin the brainstorming process. For The Greyson, our Prime Branding Package included two unique brand boards, two unique logo designs, and a website to complement the chosen brand direction.
Design Direction Brainstorm
The owners wanted to create a space that they would enjoy bringing their families and friends to which is not something present in their local market of sports bars. Their focus on quality food is another key factor that they wanted to highlight as it drastically separates them from their competitors.
Additionally, they wanted both concepts to be modern, with one focused on a more industrial look and feel, while the other was a bit more trendy. In creating these concepts, we focused on making it inviting to potential customers in the 21-50 year old demographic, and feel like a comfortable place to hang out to watch sports and eat and drink.
First Brand Concept Development
The first restaurant brand direction that we presented explores a range of colors that compliment a moody, industrial space with a more contemporary feel overall. It focuses on the concrete, wood, rust and exposed infrastructure of the building while accents of navy and green bring out the surrounding area. The textures feel cozy and familiar without feeling worn-out.
First Mood Board
As part of our Prime Branding Package, we developed a mood board that showcases six images to convey the overall artistry of the restaurant brand design. For The Greyson, our experts pulled from a variety of images that convey the look and feel of their new design.
Our mood board for this concert features imagery and typography that is reflected in the rest of the brand. Our imagery pulls from the overall experience and color palette that customers will experience in their restaurant. The brick interior and seating images reflect the more industrial feeling while the lighting and dishware showcase a more modern feel. We enjoyed playing with various elements that will help them stand out from what people think when they imagine a sports bar. Our branding experts created this concept while keeping their demographic in mind and creating a welcoming, family-friendly atmosphere.