Restaurant menu design is one of the most important pieces of brand support. The menu is a major player in either building or dismantling the brand for a restaurant, and it often sets the tone for additional creative development.
Good restaurant menu design goes deeper than just displaying menu items in a manner that’s easy to read. The design must also serve as a tangible touchpoint that conveys to customers something about your restaurant that goes beyond food and drink offerings.
In our restaurant menu design process, we will align with the visual direction and narrative that has been established for your business. We begin every menu design project with strategy, carefully analyzing your offerings from the perspective of the customer. Our goal is to organize and format menu items in the most simplified manner possible, without sacrificing imperative food item information.
During the strategy phase, we will also determine layout, menu style and menu size, and consider factors such as paper and printing options. Our team will also take into consideration any notes from you that could impact the design of the menu, such as featured or favorite items, or nutritional information.
When we begin to design your menu, we will format and typeset menu items to invoke a connection to the brand, as well as highlight featured menu items. Your brand elements will be paired with our design expertise to create a menu that provides clarity and brand connection.
Typically, our team of restaurant branding experts will design a customized, dine-in menu that aligns with the visual direction of your restaurant concept, and displays your menu items in an organized, easy-to-digest format.
The final approved dine-in menu can be reformatted for menu board use as needed. At Nice Branding Agency, our team of strategists and designers will also work together to consider environmental branding, menu board materials, and the menu board display before drafting a design for your menu boards.