All Services

A discovery session will be hosted to dive into who you are as an organization. We will then deliver a positioning statement, descriptive paragraph, brand attributes, brand story, and visual direction. These elements define the essence of the brand through voice and visual direction, uncovering the true soul of the brand.

Our team takes a strategic approach to creating compelling business names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitors, followed by the creative development of three options paired with meanings and available domains.

We will develop a positioning statement, a compelling brand story, descriptive paragraph, who you are, who you’re not, and brand attributes that capture the essence of your brand. These foundational statements will set the voice and tone for your brand, as well as your verbal identity.

We will develop a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike traditional advertising, which is about showing and telling about your products or services, a story must inspire an emotional reaction. This is the verbal heartbeat of your brand.

While developing foundational verbiage, we will determine the appropriate voice and tone for your brand. Brand voice is what you say and brand tone is how you say it. These can vary depending on the scenario and audience, so having a Brand Voice guide is crucial to alignment and cohesion.

A visual direction is a visual roadmap for the development of your brand. We’ll develop three brand boards with distinct visual concepts, and you’ll select one. This will become the visual identity of your brand.

We will create semi-fictional representations of your ideal customers based on data and research. These customer personas will help you better understand, strategically target, and cater to the needs of customers across all platforms, including marketing, sales, and service.

Once we’ve identified your business objectives, we use our many years of experience in branding and marketing to craft a clearly defined, multifaceted marketing strategy for boosting brand awareness, increasing revenue or sign-ups, driving website traffic, and more. The marketing tasks will come paired with a suggested cadence and associated budgets.

We will compile our findings into a comprehensive presentation that we will review with you in detail. Upon presentation and review of your marketing strategy, we will guide you through the decision making process as to which items you would like to execute. In addition to strategic planning, our team can also execute the entire plan with collateral and design that support your branding.

We create and execute individual marketing campaigns and annual marketing plans to support the goals of your business with collateral and design that support your branding.

A brand audit is a checkup that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and ways to improve it. Our brand audit begins with researching your industry, competitors, and customers. We then evaluate the purpose, goal, look, and feel of all existing customer-facing collateral, including logo, packaging, website, photography, social media presence, advertising, and more. A brand audit is an effective way to uncover pain points in the customer journey and opportunities to improve assets to better align all branded materials with the overall mission of your company.

Similar to a brand audit, a marketing audit consists of reviewing and analyzing your brand’s existing marketing efforts. We evaluate the purpose, goal, look, feel, and results/effectiveness of all existing marketing campaigns and materials, including advertising (print, digital, radio, etc.), email marketing, social media, website, and beyond. A marketing audit will uncover pain points in the customer journey, opportunities to better align assets with the brand, and increase ROI.

A logo is the overall essence of your business pared down into the most powerful mark that will ever be associated with your venture. A well-designed logo allows a business to appear professional and polished to clients and potential customers. Our team of branding experts will create a versatile, simplistic mark that is a true representation of your company. This mark, paired with a carefully selected color palette and a well-crafted typographic design will become distinctive in your industry and give you a leg up on the competition. Our logo design process delivers multiple logo formats along with logo guidelines, providing details on usage.

We will design and equip you with professional branded collateral, including a business card, letterhead, envelope, and a messaging card.

We will design and develop a mobile-friendly, custom website on WordPress. Your website will effectively communicate your brand and compel users to take action. The new design will be based on a strategy that puts the user first and works to be a resource to the user. Services and key messaging will be developed to work in unison to further urge viewers to connect with the brand. We’ll then teach you how to update key content yourself. You’ll own the site, but we can host and maintain it for you. We offer single-page, mini (5-8 pages), and mighty (up to 15 pages) websites, depending on your business needs.

We provide the strategy, design, copywriting, and printer coordination for marketing materials that will set you up for success after your brand launch. Whether you need a brochure, an advertisement, attire design, vehicle design, or something else, our graphic design team creates brand support that makes a bold statement and aligns with business objectives.

We will compile a set of Brand Guidelines to help direct ongoing development efforts for your brand. Included will be brand colors, brand fonts, photography direction, a set of guidelines for proper logo usage, and more. Cohesion and consistency builds trust with customers, and a Brand Guide aids in success in these areas.

Our team will curate an offering of promo products or attire to support your promotional branding needs or your merchandise demands. From selective sourcing, to design, to fulfillment, you can count on our branding experts to provide and deliver options that will be impactful and make a connection with something other than the trash can.

We will provide you with the design of a full color, customized dine-in menu that aligns with the visual direction of your restaurant concept, and displays your menu items in an organized, easy-to-digest format. We begin with strategy and user experience, and then organize and format menu items in the most simplified manner possible without sacrificing imperative food item information. We will then translate the dine-in menu to menu board format, if applicable.

Also known as a vehicle wrap, vehicle graphic design is a great way to showcase your brand, increase brand awareness, and advertise your services. Our branding experts will design and develop graphics to emblazon your vehicle, and then work with the installers to make the mockups a reality.

A visual direction brings your restaurant concept to life and becomes a guide to align the visuals related to your brand. We’ll develop three brand board options, and you’ll select one.

Our team takes a strategic approach to creating compelling restaurant names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitive landscape, and creative development of three options.