BRAND DIRECTION & STORY

Our process for restaurant branding starts with brand direction. Brand direction is a visual and written solution that provides clarity through the entire brand development process. This direction will give you an advantage that allows concept development to be confirmed before your brand elements are developed. The process provides a natural format for collaboration so we can incorporate your feedback into your restaurant branding. The resulting brand direction becomes a visual roadmap that provides a clear insight into the look and feel of the brand. 

 

Restaurant Interior Design

 

At the completion of our study, we will provide you with a comprehensive presentation of the conceived directions for your restaurant branding through the combination of images, fonts, colors, and more. The chosen visual direction becomes your blueprint during the entire branding process and will provide you with a strong start to creating your concept, menu, interior design, and other restaurant materials. Paired with the visual direction, our team will craft a narrative that sets the voice for your brand and clearly communicates your key differentiators. This brand story will be designed to invoke emotion and create an affinity for your organization. While it may be utilized as an internal-facing filter for communication, we recommend that some businesses release the story for public consumption.

 

 

Establishing a brand direction is an essential step that will ensure your brand starts off on the right foot, allowing other steps to easily fall into place. Your positioning, attributes, and brand direction, both visual and written, will serve as the lens for all other brand support to pass through. Each and every piece of collateral that is released for public consumption should align with the determined direction to build your brand. Consumer-facing elements that do not align with the brand direction create an immediate disconnect that can quickly disassemble the brand. Our team of branding experts knows what it takes to build a foundation that will support and grow your restaurant’s reach. Contact us today and let’s get to work.

 

 

ready to brand your restaurant?

Professionally Designed
Social Posts

We will supply you with professionally designed post art, and carefully crafted copy to set you up for success on social. Additionally, we’ll curate 15 hashtags to help improve the reach of your organic posts. 

Mouth-Watering
Food Photos

Professional images of your menu items make a difference in your marketing materials. We’ll provide the props, backgrounds, food stylist and photographer to capture your dishes in onbrand, professional photos.

Professional
Printing

Our relationships with print vendors allow us to offer our clients quality that is often unmatched at a rate that can’t be beat. Special attention is paid to print finishes and paper stock to ensure an exceptional outcome.

Branded
Promo Products

Nice brands deserve to be shown off on nice products. Extend the reach of your brand and generate interest in your business with uniquely curated and expertly designed branded products.

let's talk it out.