Our process for restaurant branding starts with Foundational Branding. Having a firm grasp on your business operations, your competitive landscape, and your target market will allow our team to take an informed approach to create a bold restaurant brand that will undoubtedly resonate with your market.
Our team will meet with yours to take a deep dive into who you are as an organization, including your history, company values, team, competition, offerings, and more. We will return to our offices and engage in research and strategy based on all we’ve learned from your team. Finally, we will present to you a positioning statement, a supplemental persuasive paragraph, a set of defined brand attributes, and options for visual direction.
Taken together, the positioning, attributes, and visual direction will become the foundation for your restaurant brand. Your positioning, attributes, and brand direction, both visual and written, will serve as the lens for all other brand support to pass through. Our team of branding experts knows what it takes to build a foundation that will support and grow your restaurant’s reach. Contact us today and let’s get to work.