BRAND DIRECTION & STORY
Our process for restaurant branding starts with brand direction. Brand direction is a visual and written solution that provides clarity through the entire brand development process. This direction will give you an advantage that allows concept development to be confirmed before your brand elements are developed. The process provides a natural format for collaboration so we can incorporate your feedback into your restaurant branding. The resulting brand direction becomes a visual roadmap that provides a clear insight into the look and feel of the brand.
At the completion of our study, we will provide you with a comprehensive presentation of the conceived directions for your restaurant branding through the combination of images, fonts, colors, and more. The chosen visual direction becomes your blueprint during the entire branding process and will provide you with a strong start to creating your concept, menu, interior design, and other restaurant materials. Paired with the visual direction, our team will craft a narrative that sets the voice for your brand and clearly communicates your key differentiators. This brand story will be designed to invoke emotion and create an affinity for your organization. While it may be utilized as an internal-facing filter for communication, we recommend that some businesses release the story for public consumption.
Establishing a brand direction is an essential step that will ensure your brand starts off on the right foot, allowing other steps to easily fall into place. Your positioning, attributes, and brand direction, both visual and written, will serve as the lens for all other brand support to pass through. Each and every piece of collateral that is released for public consumption should align with the determined direction to build your brand. Consumer-facing elements that do not align with the brand direction create an immediate disconnect that can quickly disassemble the brand. Our team of branding experts knows what it takes to build a foundation that will support and grow your restaurant’s reach. Contact us today and let’s get to work.