Subway Logo Refresh

The Subway logo refresh in 2017 rolled out a new logo to all of their stores - no easy feat! They quickly featured the new refreshed logo in commercials that were aired in the 2016 Rio Summer Olympics, a bold and pretty effective way to deploy a new look all at once.

The updated Subway logo refresh keeps the iconic Subway arrow design in a simplified font. In the refreshed logo, Subway introduced a new icon featuring the "S" made up of the arrow design and the negative space as well.

In a press release, Subway said, “The new logo stands up tall, bold and confident, capturing the essence of the brand in a fresh, contemporary look. The core colors have been optimized to live and work across all channels. And the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices SUBWAY® provides its guests.”

Back in 2017, everyone and their mom was putting in their two cents about the new logo- creatives and Subway fans alike. At the time, a lot of people were saying they weren't stoked on the new direction. (Get it? Like the arrows?)

Some people thought the Subway logo refresh wasn't exciting enough. All they did was change the colors and change up what was already there.

However, we thought the introduction of the logo icon was a smart move. After all, isn't that what a refresh is all about? Breathing new life into an existing brand to make it stronger. We were definitely left wanting more from the Subway logo refresh, but we are glad they took a step in the right direction.

Interested in refreshing a restaurant logo? Contact the nice team today!