THE PROCESS

Our team of restaurant branding experts combines strategy, business, marketing, design, and communications to develop authentic restaurant brands that resonate with consumers.

The Nice process results in a brand image that motivates both customers and employees to become brand ambassadors. An unrelenting attention to detail and thoroughness, in both research and design, allows us to influence the others’ perception about your restaurant, reaching customers at every touchpoint throughout their journey. Our process has been proven time and again.

foundational<br />
branding

foundational
branding

We will create various visual concepts, paired with a positioning statement and brand attributes. Taken together, these items will define the heart of your brand and set the foundation.

logo<br />
development

logo
development

Based on your selected direction, we will create up to three logo options for consideration.  Each mark will provide you with a foundation for telling your story, and you will select one.

website design<br />
+ development

website design
+ development

We will create the website on a WordPress platform and teach you how to update key content yourself. You’ll own the site, but we can host it and maintain it for you.

environmental<br />
branding

environmental
branding

We will work to weave the brand visuals and narrative throughout your space to create a stronger connection with customers and strengthen the overall impact of the brand.

menu<br />
design

menu
design

We will begin with strategy and user experience, and then, organize and format menu items in the most simplified manner possible without sacrificing imperative food item information.

restaurant<br />
materials

restaurant
materials

Our team will weave your brand through a variety of elements like attire, cups, to-go bags, pre-opening window paper, and business cards to create a connection with your customers.

Mouth-Watering<br />
Food PhotographyMouth-Watering<br />
Food Photography

Mouth-Watering
Food Photography

Mouth-watering images of your menu items make a difference in your marketing materials. We’ll provide the props, backgrounds, food stylist and photographer to capture your dishes in onbrand, professional photos.

Restaurant NamingRestaurant Naming

Restaurant Naming

Our team takes a strategic approach to creating compelling restaurant names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitive landscape, and creative development of three options.

Professional Designed<br />
Social PostsProfessional Designed<br />
Social Posts

Professional Designed
Social Posts

We will supply you with professionally designed post art, and carefully crafted copy to set you up for success on social. Additionally, we’ll curate 15 hashtags to help improve the reach of your organic posts.

Graphic Design Hour PacksGraphic Design Hour Packs

Graphic Design Hour Packs

You have the brand. Now what? Purchase hours dedicated to brand support, including strategy or graphic design. Hour packs are available in increments of 10 hours, and buying more saves more.