THE PROCESS

Our team of restaurant branding experts combines strategy, business, marketing, design, and communications to develop authentic restaurant brands that resonate with consumers.

The Nice process results in a brand image that motivates both customers and employees to become brand ambassadors. An unrelenting attention to detail and thoroughness, in both research and design, allows us to influence the others’ perception about your restaurant, reaching customers at every touchpoint throughout their journey. Our process has been proven time and again.

brand <br />
direction & story

brand
direction & story

We will create various visual concepts paired with a brand story. Your selected direction will become the heart of your brand, and the lens through which all brand support must pass.

logo<br />
development

logo
development

Based on your selected direction, we will create up to three logo options for consideration.  Each mark will provide you with a foundation for telling your story, and you will select one.

website design<br />
+ development

website design
+ development

We will create the website on a WordPress platform and teach you how to update key content yourself. You’ll own the site, but we can host it and maintain it for you.

interior<br />
branding

interior
branding

We will work to weave the brand visuals and narrative throughout your space to create a stronger connection with customers and strengthen the overall impact of the brand.

menu<br />
design

menu
design

We will begin with strategy and user experience, and then, organize and format menu items in the most simplified manner possible without sacrificing imperative food item information.

restaurant<br />
materials

restaurant
materials

Our team will weave your brand through a variety of elements like attire, cups, to-go bags, pre-opening window paper, and business cards to create a connection with your customers.

Professionally Designed
Social Posts

We will supply you with professionally designed post art, and carefully crafted copy to set you up for success on social. Additionally, we’ll curate 15 hashtags to help improve the reach of your organic posts.

Mouth-Watering
Food Photos

Professional images of your menu items make a difference in your marketing materials. We’ll provide the props, backgrounds, food stylist and photographer to capture your dishes in onbrand, professional photos.

Professional
Printing

Our relationships with print vendors allow us to offer our clients quality that is often unmatched at a rate that can’t be beat. Special attention is paid to print finishes and paper stock to ensure an exceptional outcome.

Branded
Promo Products

Nice brands deserve to be shown off on nice products. Extend the reach of your brand and generate interest in your business with uniquely curated and expertly designed branded products.