MENU DESIGN

Restaurant menu design is one of the most important pieces of brand support. The menu is a major player in either building or dismantling the brand for a restaurant, and it often sets the tone for additional creative development.

Good restaurant menu design goes deeper than just displaying menu items in a manner that’s easy to read. The design must also serve as a tangible touchpoint that conveys to customers something about your restaurant that goes beyond food and drink offerings.

In our restaurant menu design process, we will align with the visual direction and narrative that has been established for your business. We begin every menu design project with strategy, carefully analyzing your offerings from the perspective of the customer. Our goal is to organize and format menu items in the most simplified manner possible, without sacrificing imperative food item information.

During the strategy phase, we will also determine layout, menu style and menu size, and consider factors such as paper and printing options. Our team will also take into consideration any notes from you that could impact the design of the menu, such as featured or favorite items, or nutritional information.

  Creative Menu Design

When we begin to design your menu, we will format and typeset menu items to invoke a connection to the brand, as well as highlight featured menu items. Your brand elements will be paired with our design expertise to create a menu that provides clarity and brand connection.

Typically, our team of restaurant branding experts will design a customized, dine-in menu that aligns with the visual direction of your restaurant concept, and displays your menu items in an organized, easy-to-digest format.

The final approved dine-in menu can be reformatted for menu board use as needed. At Nice Branding Agency, our team of strategists and designers will also work together to consider environmental branding, menu board materials, and the menu board display before drafting a design for your menu boards.

 

ready to brand your restaurant?

Professional Designed<br />
Social PostsProfessional Designed<br />
Social Posts

Professional Designed
Social Posts

We will supply you with professionally designed post art, and carefully crafted copy to set you up for success on social. Additionally, we’ll curate 15 hashtags to help improve the reach of your organic posts.

Restaurant NamingRestaurant Naming

Restaurant Naming

Our team takes a strategic approach to creating compelling restaurant names that serve as a vessel for holding the brand story. Our process for naming includes research into your differentiators and competitive landscape, and creative development of three options.

Mouth-Watering<br />
Food PhotographyMouth-Watering<br />
Food Photography

Mouth-Watering
Food Photography

Mouth-watering images of your menu items make a difference in your marketing materials. We’ll provide the props, backgrounds, food stylist and photographer to capture your dishes in onbrand, professional photos.

Graphic Design Hour PacksGraphic Design Hour Packs

Graphic Design Hour Packs

You have the brand. Now what? Purchase hours dedicated to brand support, including strategy or graphic design. Hour packs are available in increments of 10 hours, and buying more saves more.

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